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Department of Marketing
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Curriculum
Degree: Bachelor of Business Administration in Marketing
Year
Nº
Semester I
Nº
Semester
Subject
Credits
Subject
Credits
I
*
1
Khmer Culture
3
1
Philosophy
3
2
Math Applied
3
2
Office Application
3
3
Public Administration
3
3
Theory of Economic
3
4
Core English 1A
3
4
Core English 1B
3
5
Introduction to Business
3
5
Basic Accounting
3
Total
15
Total
15
II
1
Strategics Marketing
4.5
1
Consumer Behavior
3
2
Organizational Behavior
4.5
2
Strategics Management
4.5
3
Principle Management
3
3
Marketing Management
4.5
4
Business Statistics
3
4
Contract Law
3
5
Principle Marketing
3
5
Micro-Economics
3
6
English for Business
3
6
English for Business
3
Total
21
Total
21
III
1
Production Operation Mgt
4.5
1
Total Quality Management
4.5
2
Marketing Research
4.5
2
International Marketing
4.5
3
Entrepreneurship
3
3
Cross Culture Management
3
4
Marketing for Services
3
4
Investment Management
3
5
Company Law
3
5
Research Methodology
3
6
Human Resource Management
3
6
Inventory Management
3
Total
21
Total
21
IV
1
Project Management
4.5
1
Internship
9
2
Advertising & Promotion Mgt
4.5
2
Final Report
6
3
Benchmarking
4.5
Thesis Writing
15
4
International Business
3
State Exam
10
Total
16.5
Total
40
Total Credits=170.5
Degree: Associate of Business Administration in Marketing
Year
Nº
Semester I
Nº
Semester
Subject
Credits
Subject
Credits
I
1
Basic Accounting
4.5
1
Basic Marketing
3
2
Theory of Economics
3
2
English for Business
3
3
English for Business
3
3
General Management
4.5
4
Office Application
3
4
Financial Accounting
4.5
5
Introduction to Business
4.5
5
Micro-Economics
3
Total
18
Total
18
II
1
Organization Behaviour
4.5
1
Marketing Management
4.5
2
Strategics Marketing
4.5
2
Strategics Management
4.5
3
Personal Selling
3
3
Consumer Behaviour
3
4
Business Statistics
4.5
4
Contract Law
3
5
Business Ethics
3
State Exam
10
Total
19.5
Total
25
Total Credits=80.5
*
Foundation Year
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